网页Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
网页CONTACT PHILIP KOTLER. I have been busy working on a number of new books with coauthors for 2024. Here is the list of books: 1. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024) 2.