Demand Gen Report - The Latest B2B Marketing News & Trends
网页Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Loyalty And Retention Driving Next Generation Of Customer …
网页2013年3月13日 · Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and …
B2B Buyer Survey Reveals Impact Of Social Media On Vendor …
网页2012年9月11日 · The survey, which included more than 170 responses, was designed to gauge the latest trends in how, when and why B2B buyers engage with sellers, move through the marketing process and consume B2B-focused content. This year’s study also included a number of questions designed to weigh the impact of social media on the B2B …
The Rise Of The Empowered B2B Buyer: How To Create Seamless …
网页2024年4月29日 · This shift means B2B companies must urgently adapt, prioritizing the development of self-service digital experiences that cater to the empowered buyer. Let’s dive into the rise of this new B2B customer profile and explore how companies can successfully meet their evolving needs.
About Us - Demand Gen Report
网页About Us Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Resources - Demand Gen Report
网页Resources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing?
86% Of B2B Marketers Agree Personalized Content Is Key To …
网页2024年5月16日 · Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding was revealed in “ The Future of 1:1 Marketing Report,” which emphasized the power of personalized marketing communications.
2022 Digital Experience Benchmark Report - Demand Gen Report
网页2022 Digital Experience Benchmark Report If you’re looking for insights into the latest global shifts and trends in digital consumer behavior, you’re in the right place.
4 Personalization Tips For Optimizing B2B Websites
网页2024年5月29日 · Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to compromise one area to focus on the other. But what if there was a simpler approach to personalization that yielded better results?
Multichannel Attribution Company Hyros Appoints New CEO
网页2023年3月30日 · Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a …