Digital Marketing News: Marketing Technology
网页Polish AI marketing startup Digital First AI secures $3.8 million in funding. Digital First AI, a marketing technology startup based in Poland, has raised $3.8 million (€3.5 million) in its latest funding round. 4growth VC led the investment round, which saw participation from several other investors, including Plug&Play (a global accelerator ...
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网页This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step 1: Establish a Robust Data InfrastructureStart by setting up a system to collect, store, and manage all business data, enabling informed decisions. Conduct a thorough audit to identify data sources like social media, CRM systems, and website ...
Digital marketing skills show positive growth but sector demands ...
网页2023年10月24日 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data (+2%) …
Study finds 7 in 10 organisations now use martech and gen AI
网页2024年9月12日 · Although only 7% of marketing activities currently involve generative AI, its use has already led to measurable improvements. Marketers have reported a 5% increase in sales productivity, a 6% rise in customer satisfaction, and a 7% reduction in marketing overhead costs. However, deploying AI in marketing presents unique challenges: …
Gartner’s 2024 CMO predictions: The double-edged sword of …
网页2024年1月3日 · Gartner predicts that by 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Based on a survey of almost 300 consumers six months ago, 70% of those polled expressed some level of trust in generative AI-backed search results. For some brands, however, moving away from this …
79% of top marketing executives report boost in ROI using AI tools
网页2023年12月5日 · An overwhelming majority of marketing executives – 79% – said AI contributes to improved ROl and acknowledged that this success can be directly attributed to using AI tools. However, there are still significant barriers to AI adoption, with some marketers citing lack of training and budget constraints. The landscape is evolving …
Modernizing Digital Experience and Content Management to …
网页2 天之前 · The whitepaper “Modernizing Digital Experience and Content Management to Accelerate Growth,” commissioned by Progress Software and authored by the Enterprise Strategy Group, addresses the critical need for mid-market companies to modernize their legacy digital experience (DX) and content management systems (CMS). Highlighting the …
Content Management System: Vendor Selection Guide
网页2 天之前 · The whitepaper “Content Management System Vendor Selection Guide” produced by London Research in partnership with Progress Software offers a comprehensive framework for organisations to navigate the complex process of selecting a content management system (CMS) vendor. It underscores the increasing importance of …
US digital ad spending to pass $200bn mark by 2022
网页2021年9月13日 · Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first ...
Performance only marketing experiencing 'slow death' as digital …
网页2024年4月22日 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.