Pure is healthy, nutritious air-dried dog food made in Yorkshire, UK that's personalised to your pet. Made with the same quality ingredients you'd find in your own food, containing no grains, meat derivatives or any other nasties. Owners simply add water to create a healthy meal for their dog. Proactively invest in your pet's health today with a vet-approved dog food that's trusted by thousands. Get ready for glossier coats, happier tummies and empty bowls.