Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

Vadodara: Six months after it first set foot outside India, the ‘Taste of India' is set to be available in the US as dairy giant Amul has entered the mainstream retail market there. Gujarat ...

What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...

Popular dairy brand Amul loves to celebrate historic achievements and national milestones with creative topicals. From social media trends to social issues, from sports news to celebrity tributes, ...

Managing Director of Amul and Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) Jayen Mehta said Amul's recently launched milk in US has been "highly successful" and they are now ready to ...

Amid the controversy over adulteration of ghee in the Tirupati laddus, India's leading dairy brand, Amul, has issued a clarification on the supply of ghee to Tirumala Tirupati Devasthanam (TTD).

Tributes from across the globe have been pouring in, as her admirers come to terms with the loss of a legend. Popular Indian dairy brand, Amul, also paid homage to Maggie Smith in its signature style.

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Amul, India's iconic dairy brand, has once again captured hearts with a clever and humorous topical advertisement, this time bidding farewell to tennis legend Rafael Nadal. Known for its witty ...

Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

Amul posted a creative in their classic style congratulating the Paralympian. The creative was titled, "Another Summit for Antil!" The caption of the post read, "#Amul Topical: Javelin ace is the ...