Sports drink brand BodyArmor is kicking off 2024 with a new, no-sugar option. The brand, which is owned by the Coca-Cola Company, announced Thursday it is launching BodyArmor Zero Sugar ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

The drink is now being marketed as its flagship sports beverage. In a word, no. Whereas energy drinks are commonly used for a short-term energy boost, usually by providing large amounts of ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...