Distractions happen, but here's the good news: Boosting your attention span is totally doable! With the right habits, environment, and techniques, you can train your brain to stay laser-focused ...

This inspired an attention calculator allowing brands to craft bespoke media strategies aligned with their unique attention needs, which led to better outcomes for the brand. Takeaway: Different ...

Instead, they are embracing attention metrics to drive more efficient marketing strategies. The reasoning is straightforward. While viewability is a prerequisite for an ad to... We’re long-term ...