从Huda Beauty在中国市场的打法来看，主要还是依赖于社媒流量的话题度、曝光度等推动产品的销量。因此，Huda Beauty一入华，便借助李佳琦等头部红人的号召力，快速为店铺积累30万粉丝，浏览量高达2000万。

Beauty Bakerie: Founded by Cashmere Nicole, Beauty Bakerie offers a unique, bakery-inspired approach to makeup. Long-wearing, transfer-proof lipsticks are the brand’s staple. On top of that ...

There’s nothing more therapeutic than scoring deals as you trek through the store, especially once you see some of the best Target beauty items ... to stash in your makeup bag, purse or backpack.

Carrying the essentials, including the 111skin sheet mask we’re obsessed with, it’s a kit your bridal makeup artist would be proud of. We consider the Bloomingdale’s Beauty Travel Essentials ...

To compile the following list of must-have makeup brushes, we sifted through top customer reviews and considered coveted editor favorites to round out the top beauty tool selects from brands like ...

PEOPLE staffers tested primers, setting sprays (and concealers, foundations, blushes, lipsticks and so much mascara) to find the best on shelves this year Jackie Fields is a Deputy Beauty Director ...

Best overall: Kusshi Signature Makeup Bag The pouch can hold over 20 full-size beauty products with room to spare, which is plenty for a week-long trip or more. But what truly sets this versatile ...

The best fall 2024 makeup trends prove that trending beauty looks like high-wattage blush and bold red lipstick aren’t going anywhere anytime soon. Those who prefer a softer makeup approach ...

The film itself is delightfully spooky, but where beauty lovers are concerned, we are treated to fantastical and goth-inspired makeup and hair that we can't help but obsess over. And, it turns out ...