Sports drink brand BodyArmor is kicking off 2024 with a new, no-sugar option. The brand, which is owned by the Coca-Cola Company, announced Thursday it is launching BodyArmor Zero Sugar ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

Building a Culture of Belief Federico Muyshondt, CEO of BodyArmor Sports Nutrition, is no stranger to challenges. Tasked with scaling ...

Their partnership brought a unique perspective to the table, targeting an unmet demand in the sports drinks segment—creating a product free from artificial ingredients, a novel concept at the time.

Today, as the CEO of BodyArmor Sports Nutrition, he leads a different kind of fight: taking on Gatorade, the Goliath of the sports drink market, which holds a commanding 68% share. Muyshondt’s journey ...

The sports drink company announced that it has signed a multiyear deal with the NBA All-Star, which comes at the dawn of a ...