Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (A): Entering the Electric Bike Market?" Harvard Business School Case 722-459, June 2022. (Revised October 2022.) ...
Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, Sven Jung, and Jordan Mitchell. "Bosch (A-B): Entering the Electric Bike Market?" Harvard Business School Teaching Note 724-427, March 2024.
a powerful Bosch motor, great lighting and a decidedly comfy ride. Is this the best electric bike from Tour de France-winning brand BMC, renowned for their high-end road bikes, or is it just a fluke?