A warm mug of Irish coffee is an unbelievable treat. But have you ever tried a Mexican coffee cocktail? Here's what sets the ...

Cazadores' tequila-based Café is somewhat unique among coffee liqueurs for its base spirit, but does the combination work? We ...

They are a smaller outfit that was founded in 1991 and — similarly to Summit — tends to specialize in appliances for smaller spaces like RVs and apartments. However, the brand has since ...

Brands and retailers are turning towards influencers as major marketing channels, from Kim Kardashian snapchatting Airbnb accommodations to Cupcakes and Cashmere’s clothing line with Nordstrom ...

Of course, brands must work to develop recognition and a small base of supporters before surprises can be effective and meaningful. WestJet Airlines accomplished such a feat with its Christmas ...

A running list of movie-inspired clothing, beauty products, homeware, games and collectibles from brands like Béis, H&M, ...

The article explores how car manufacturers are often part of larger conglomerates. Brands like Audi, BMW, Toyota, and others belong to parent companies such as Volkswagen Group and Toyota Motor ...

The easy Mind Eraser Shot recipe makes a fantastic layered shot with Kahlua, Vodka, Club Soda, or Sprite. This unique sh ...

Your brand will have a strong support network of NIL influencers, reaching multiple markets, niches, and demographics. And when you find a megastar like Dunne, you can build out your partnership ...

My recent research focuses on DEI initiatives by brands on social media. I’m specifically interested in how brands use influencers and minority representation. An influencer is someone who has ...