In fact, The Forecar was the last Harley-Davidson build to boast that unusual trike design, with subsequent builds going to the more traditional two-in-the-back and one-in-the-front look we've ...
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised ...
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)." Harvard Business School Multimedia/Video Case ...