The slow cannibalization of Fitbit by Google continues apace, as the the tech giant has confirmed that it will be shutting ...

Based on these reports, it appears that Google is prioritizing the Pixel Watch series while gradually shifting away from the ...

Prime Day ~fall edition~ is nearly here, and Fitbit is already getting in on the action. While not many models are on sale ...

Released at a retail price of $229.95 just a few months ago, Google's kid-friendly Fitbit Ace LTE smartwatch is already down ...

Google will no longer produce Fitbit smartwatches, shifting focus to fitness trackers. Fitbit.com will officially sunset at ...

Following the quiet revelation in August that Google was going to stop making Fitbit smartwatches, the company has yet ...

The Fitbit store website is set to be merged with the Google Store, removing some of the final bits of Fitbit's identity as an independent brand.

Buy Side from WSJ is a reviews and recommendations team, independent of The Wall Street Journal newsroom. We might earn a ...

Fitbit remains one of the most recognizable brands of smart devices on the market, with an array of smartwatches designed to ...

The Google Pixel Watch 3 is the perfect Fitbit alternative for those who want more from their fitness tracker. Here, Health ...

The Fitbit Charge 6 represents the company's best fitness tracker, with powerful hardware, useful design updates, and smart features not found on many other band-style wearables. It also boasts ...

Click on the link in the banner on the Fitbit site and you'll get redirected to the Watches & Trackers page of the Google ...