Cadbury said it did not mean to encourage people to "break existing regulations" Cadbury has withdrawn an advertising campaign urging children to dig for treasure after archaeologists said it ...
Dr Aisling Tierney is concerned the campaign makes it seem treasure hunting is ok and what you find is up for grabs Archaeologists have labelled a Cadbury advertising campaign urging children to ...
Cadbury Celebrations is a specially curated assortment of chocolates for gifting, making it distinct from other Cadbury chocolates that are usually bought on impulse. So, the growth of Celebrations ...
Confectionery brand Cadbury Celebrations grew engagement and sales among families in India during Diwali, with an interactive, geotargeted campaign that made India's biggest superstar, Shah Rukh Khan, ...