Be it Campbell’s, Starbucks or Dunkin’, the world’s biggest food brands are dropping the foods that made them from their ...

The rebrand of Campbell’s Soup to The Campbell’s Company may be a clever move — if it’s executed well. The change aims to ...

Some businesses undergo a rebrand because they need a fresh new start, while others change their name because it no longer ...

Campbell Soup is dropping “soup” from its name to become “The Campbell’s Company,” CEO Mark Clouse said on Tuesday, a pivot symbolizing the company’s shift to other packaged food such ...

Campbell Soup Co. announced its intention to change ... were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business. Manoj Thomas, a marketing ...

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors ... often shedding the mention of specific item they were known for with shorter corporate title, or even ...

Campbell Soup Co. announced its intention to change ... were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business. Manoj Thomas, a marketing ...

Campbell Soup Co. announced its plan to change its name ... or even just an updated logo, in hopes of emphasizing other business. Manoj Thomas, a marketing professor at Cornell University's ...