Consumer behavior—or how people buy and use goods ... often irrational—is closely related to the field of behavioral economics, which examines why people deviate from the most rational choice ...

Consumer behavior—or how people buy and use goods ... often irrational—is closely related to the field of behavioral economics, which examines why people deviate from the most rational choice ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

Producers of everything from paper towels to soda to mattresses have described consumer behavior as relatively resilient despite broad-based price increases. Among the 29 most-consumed categories ...

Holiday season spending and favorable consumer trends reinforce optimism for 2025 despite inflationary pressures January 07, 2025 08:30 AM Eastern Standard Time NEW YORK--(BUSINESS WIRE)--Zeta Global ...

The ZEI is one of the first AI-powered economic indexes, utilizing Zeta's proprietary Generative AI technology and real-time consumer behavior from over 240 million US consumers to reflect the ...