This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches ...

The Federal Assault Weapons Ban (FAWB) would have prevented as many as 38 mass shootings that have taken place since the law ...

The Mocksville tobacco manufacturer’s existence is based on becoming a catalyst for improving public health through selling ...

A growing number of Americans are pointing to immigration as a top concern heading into the election. But a substantive ...

I find it comical how unreliable (perhaps even counterfactual) headlines often can be as a predicter of stock performance, ...

Counterfactual cognition is an indirect linkage based on how different actions could have altered the outcome. For a drunken ...

Last year, in Students for Fair Admissions (SFFA) v. Harvard, the Supreme Court effectively banned the use of race as a ...

If it is portrayed as a war crime; genocide—the methodical, malicious murder of the many—can be dismissed as incidental to ...

In the first analysis of its kind, Northwestern Medicine researchers modeled a "what if" scenario in which the federal ban on ...

Attorneys for the Utah Legislature argued Wednesday that it’s opponents of a proposed constitutional amendment that would ...

In a state like Florida, which is prone to hurricanes and other extreme weather events, electric vehicles—and the public ...

Shah also presented the terms “probability distribution” and “counterfactual distribution” to talk about evaluating outcomes.