If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. But back in the 2000s, this wasn’t the case.

The B2B customer journey differs from B2C, requiring a deep understanding of how a product or service will solve specific ...

Gain a strategic understanding of relevant marketing processes, tools and tactics, providing you with unique analytical and problem-solving skills. Due to the competition for places and limited ...

Digital marketing involves working across a lot of social media channels. It’s about communicating to your customer what you do. It involves creating content, brand strategy and working on fan ...

Two such innovators, Hard Skill Exchange (HSE) and Blings, are redefining the rules of engagement in their respective fields.

Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital ...

URBNSURF, Australia’s premier surf park company, has appointed Rocket Agency as its digital agency following a highly ...

Once the world moved to remote work, sales teams navigating these changes found themselves doing so in a rapidly changing digital environment ... between sales and marketing to deliver the right ...

This short course introduces students to Digital Marketing. It investigates both hardware and software tools, e-communications mix, ethics and legalities in digital marketing and metrics. It will give ...

In this op-ed, the chief AI officer at Eagle Eye Group, Jean-Matthieu Schertzer unpacks how AI adoption in retail is expected ...