Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent. Such growth is not ...

We dug deeper and we are now ready to make a statement: The medium rectangle has started to lose ground. The medium rectangle is a rectangular display ad that typically appears on webpages and inside ...

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign.