Experiential marketing focuses on creating memorable experiences for customers. This marketing strategy helps build strong emotional connections between brands and consumers. Key benefits include ...

However, there is a way for B2B marketers to stand out—even on a crowded conference floor. Experiential marketing is a successful B2C marketing strategy, but it can also be a powerful tool for B2B ...

Here are key tips for ensuring event success in 2025: Set clear objectives for each event, such as customer acquisition, ...

Research Report Generative AI in 2024: Separating the Hype from Reality Get industry-specific insights and actionable strategies from ... digital maturity in marketing organizations Read now ...

But what do we know about the local TEDx events? I am glad to report that they are equally enchanting and offer great lessons in experiential marketing. If I had to use one word to describe the ...

See what industry experts have to say about the current marketing landscape and strategies that can help brands redefine how ...

Developing a successful experiential marketing strategy begins with defining clear objectives. Ask yourself, "What do we hope to achieve with this activation?" Whether it's driving brand awareness ...

Global Kartel, a Pune-based experiential marketing firm, is set to revolutionize the youth marketing landscape in India with ...

He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond. James Finn: What’s consistent with ...