Fitbit remains one of the most recognizable brands of smart devices on the market, with an array of smartwatches designed to ...

The slow cannibalization of Fitbit by Google continues apace, as the the tech giant has confirmed that it will be shutting ...

Based on these reports, it appears that Google is prioritizing the Pixel Watch series while gradually shifting away from the ...

Google will no longer produce Fitbit smartwatches, shifting focus to fitness trackers. Fitbit.com will officially sunset at ...

The Fitbit store website is set to be merged with the Google Store, removing some of the final bits of Fitbit's identity as an independent brand.