Why is that? The authors say it is not laziness or stupidity. It’s because of a basic brain feature called habituation. Habituation is the tendency of our brains to respond less to things that ...
It's just as sweet as table sugar but has 40% fewer calories, and studies show it may help prevent tooth decay. This is why many people value the artificial sweetener xylitol, also known as birch ...
and discover how to improve fragrance formulations by counteracting odour adaptation/habituation, or provide targeted malodour control. In recent years, this research has yielded innovative and ...