Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

Do you ever find yourself making a decision that you not only later regret, but cannot believe you made so hastily in the first place? If so, you may have fallen victim to the affect heuristic.

The human body is exceptional. We are capable of making decisions at lightning speeds. Due to our high processing power, we have been able to outsmart predators, create food and shelter ...

Biases, mental shortcuts, and cultural norms hinder the success of women. Questioning your snap judgements may help you ...

Consumer decision making is a surprisingly complicated issue to research as much of it is completed sub-consciously, it is instinctive and based on a series of subtle heuristics and bias. Cultural ...