Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

If so, you may have fallen victim to the affect heuristic. The affect heuristic refers to our tendency to make decisions based on emotions, rather than objective data – to make judgments and ...

We evaluated the more advanced methods AVs now include to improve the standard signature-based detection mechanism. These methods are known as heuristic and in most cases rely on the ...

Core updates to the antivirus engine include: Advanced Heuristic Detection to Deliver Proactive Threat Intelligence As part of its innovation strategy, the company is expanding its use of ...