This book compiles psychologists' best attempts to answer these important questions. Heuristics and Biases: The Psychology of Intuitive Judgment; offers a massive, state-of-the-art treatment of the ...

If so, you may have fallen victim to the affect heuristic. The affect heuristic refers to our tendency to make decisions based on emotions, rather than objective data – to make judgments and ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

Biases, mental shortcuts, and cultural norms hinder the success of women. Questioning your snap judgements may help you ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...