When are people's judgments prone to bias, and what is responsible for their biases? This book compiles psychologists' best attempts to answer these important questions. Heuristics and Biases: The ...

While they may help us to be fast, our cognitive biases often distort the way we think and result in us making worse decisions. It was only in the last 100 years that psychology turned its head to ...

Biases, mental shortcuts, and cultural norms hinder the success of women. Questioning your snap judgements may help you ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

In the 1970s, logical rationality underwent attack by the heuristics-and-biases program, which interpreted the theory as a universal norm of how individuals should make decisions, although such an ...

2) choices under risk and uncertainty; 3) intertemporal decisions and social and moral preferences; 4) biases, heuristics, and rules of thumb; 5) the role of emotions in decision-making; 6) norms in ...

We rely on heuristics, or mental shortcuts ... but has at least one unfortunate byproduct: the bias that results from associations we make with different categories. And while there is no getting ...

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively. Consumer decision making is a ...