Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to our tendency to give more credence to information that we are ...

Mark Travers writes about the world of psychology. A “gut feeling ... leveraging expertise, confidence and heuristics to navigate challenges, and make accurate and effective decisions.