There are, at least what feels like, an infinite number of hot sauces out there: hard-to-find regional varieties, specialty bottles that pride themselves on being almost too hot to eat ...
The hot sauces are ranked by popularity, with ties broken by fame ratings. On YouGov, "popularity" is defined by the percentage of respondents who had a favorable opinion of the product ...
Maillard thinks social media has had a big part to play in the popularity of hot sauce. “I'm often tagged in things where people are doing challenges or reviews on my product,” he says.