"This TV ad tried to show how Ikea can help customers easily and affordably convert a typical living room into a place for celebration. The purpose was to encourage customers to celebrate moments ...
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“Welcome to my crib,” he says, in a tongue-in-cheek riff on the notoriously opulent TV series MTV Cribs. Instead of snooping inside the mansions of the world’s biggest celebrities though, we see ...
Kate Spade’s M&M’s collection, Nike’s Fruity Pebbles prank and Portland airport’s wild interactive installation.
Ikea Hong Kong released an advertisement on their official Facebook last Saturday for an ice-cream dessert which has garnered online criticism from netizens. The ad is for a bean curd flavoured ...
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While brands like to present their Christmas ads as the pinnacle of creativity, most tend to focus on a similar topic: the importance of togetherness. So it's refreshing to see Ikea take a ...
Pregnant fans of discounts and wee are in for a treat with Ikea’s latest ad stunt, which invites women to pee on a magazine ad to reveal a discount on a cot. The ad features pregnancy-testing tech, ...
Davies, director and co-founder of creative sound studio DLMDD, explores the importance of what an audience hears when ...
The Mississippi Department Of Transportation released a shocking ad campaign against distracted driving which got people ...
However, the QoQ growth stands at 10%. The revenue from operations for the FMCG company is Rs 3666 crore for the July-Sept quarter, 1.77% higher than same quarter last year. GCPL’s total income has ...
Last year, Ikea slashed prices on roughly 2,000 products to give inflation-weary customers a break. Although that sparked an increase in orders, revenue fell for the first time in four years as ...