A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

This is the moment a piglet was rescued in Liaoning, China on August 9 after its mother accidentally fell asleep on top of it. Her owner gave the sow a comical slap with a shovel, startling it, ...

Designing a fair test to study chemical reactions requires keeping everything the same except for the one thing you want to know about. Students prepare a soap solution by dissolving Ivory soap in ...

Elephant poaching levels are currently at their worst in a decade, and seizures of illegal ivory are at their highest level in years. From the air too the scattered bodies present a senseless ...

There’s an intangible, permeating quality about Tapbots apps that transcends features and specs: craftsmanship. With Ivory, launching today on the App Store for iPhone and iPad, you can instantly ...

The words “Merchant Ivory” have served over the years as a production credit, a genre, even a critical epithet. Now they form the title of a documentary about the partnership from which all ...

Aiming to be a blistering examination of America’s unwinnable War on Drugs, the high-octane King Ivory is intense without being insightful. The eighth feature from writer-director John Swab ...

This issue is preventing our website from loading properly. Please review the following troubleshooting tips or contact us at [email protected]. Your guide to the most important world stories of ...

Less dramatic and poetic than the Soderbergh film, King Ivory nonetheless boasts some harrowingly real action sequences, tough-as-nails characters and an overall level of grittiness that demands ...

The team behind opioid crime thriller “King Ivory” had a somewhat unorthodox journey to the Venice Film Festival this year. When a delayed flight from New York meant they missed their ...