It’s a tissue, but your brain says Kleenex. That’s called genericization or the more easily pronounced proprietary eponyms. Basically, it’s what we call it when a brand name word becomes ...

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion. The launch of the "It feels good to feel" campaign was supported ...