Inside Nat Geo’s advertising push to shine a light on its non-profit arm
The National Geographic Society’s important work has been hidden in the shadow of its parent company. Now, it’s banking on a major ad campaign to raise its profile.
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National Geographic’s Cartographic Typefaces
Once this photolettering process was refined, it was applied to our United States map supplement in the May 1933 National Geographic. Shortly thereafter, Society cartographer Charles E.