Department store chain John Lewis has said it will drop its "Never Knowingly Undersold" price pledge this summer. The price promise, which began in 1925, means the retailer matches prices on ...

Retailer John Lewis is bringing back its "never knowingly undersold" price pledge from Monday, two years after abandoning it. It will also apply to online sales for the first time, whereas it ...

John Lewis is bringing back its 100-year-old ‘never knowingly undersold’ price pledge just two years after scrapping it - and it’s good news for fans of the brand like us. In a bid to ...

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Department store chain John Lewis is to bring back its famous ‘never knowingly undersold’ price pledge in a major U-turn. The ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It was created by Spedan Lewis, son of the founder, John Lewis, in 1929 and is known for its iconic strapline 'never knowingly undersold'. Internationally, it may be best known as one of the ...