The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell just announced a whopping seven new laptops from its new Dell Pro range of devices. The standout is the Dell Pro 14 ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...

In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style ...