今年 10 月，Nike 的新 CEO Elliott Hill 正式上任，不少玩家都期待着他的 “三把火” 能有效挽回球鞋产品的颓势。而就在刚刚，海外有消息公布了 Elliott ...

The Air Jordan 1 is often credited with shaping the sneaker industry as we know it today. Introduced by Michael Jordan and ...

Making use of the iconic Chicago Bulls red-white-and-black jersey colours so synonymous with Air Jordan namesake Michael ...

在全球运动鞋市场低迷的大背景下，Nike决定重新审视曾经那些炙手可热的经典鞋款，掀起一波复刻浪潮。2025年，令人期待的球鞋复刻项目即将开启，这不仅是品牌自我救赎的尝试，更是对时尚历史的一次致敬。本文将围绕Nike与众多顶级设计者的联名运作，深入探讨这一策略背后的深意与机遇。 早年经历与品牌起源 Nike，这个渊源流长的运动品牌，创立于1964年，在最初以“Blue Ribbon Sports”名 ...

Air Jordans have become one of the world's most coveted and iconic shoes. Now, you can pass down your fandom to the next ...

另外一大重点是 Nike 将解少包括 Air Force 1、Air Jordan 1、Dunk 等经典鞋款的发布频率，以确保这些流行鞋款的稀缺性，进而强化 Nike 的品牌形象，「这在短期内会产生负面影响，但我们正在从长期角度看待这一情况」。

新的一周，看看都有哪些「重磅新品」登场！藤原浩和 Travis Scott 这两位联名大咖，本周都有狠货亮相！fragment design x Nike Air Zoom ...

Bought these for my 12 year old grandson. He loves the style and says they fit great and are real comfortable." ...

▼运动头部品牌 Nike 即将迎来其2024第二季度财报发布。自 Elliott Hill 于十月接任领导职位以来，公司采取了一系列措施来应对销售放缓带来的挑战。面对高于预期的库存水平，Nike 实施了深度促销策略以管理库存，并决定减少一些热门系列如 ...

Nike has revealed the top 10 releases on its SNKRS app for 2024, which it defined as the “most wanted styles” by its U.S.

This shouldn't surprise a single sneakerhead on the planet; Jordan Brand and Travis Scott dominated the SNKRS app in 2024.