By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

Sanrio's popular Hello Kitty celebrates her 50th anniversary with a new luxury watch from SEIKO, fitted with numerous nods to ...

A watch that dives deep into Japanese culture and explores an ancient paper-making process. The post Grand Seiko celebrates ...

We really are spoiled for choice as watch enthusiasts ... But compare it to Rolex models like the GMT-Master II at nearly double the price, and it isn't hard to see why Grand Seiko has such ...

Grand Seiko’s latest watch is inspired by Lake Suwa, close to the company’s design studio in Shinshu, Japan. The most prominent feature of the timepiece is its dark blue dial, which has a wave ...