By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

Jorg recaps the Grand Seiko releases we covered in 2024 on Fratello ✓ From the Quartz Snowflake to the titanium Icefall ✓ See ...

Mike shares pictures and insights from his visit to Seiko UK headquarters ✓ A fully functioning service center for modern ...

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

Sanrio's popular Hello Kitty celebrates her 50th anniversary with a new luxury watch from SEIKO, fitted with numerous nods to ...