Accounting for just 10 per cent of global brands, Power Brands might look like a rare breed at first glance. But with a 40 per cent share of worldwide revenues, according to GfK point of sale data ...

Ever feel like you’re constantly racing to keep up—whether it’s something as simple as a shifting target audience, as daunting as a new tech platform or as disruptive as yet another reorg?

Brand’s power here is in fostering relevance. You can start with an equity study to gain an understanding of what works and what needs to change. After you have the insights to move forward ...

We regularly survey Which? members to find out about the showers they own. This feedback means we're well placed to recommend the power shower brands that you should choose when buying a new unit.

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Save articles for future reference. In a crowded marketplace, it’s easy for brands to blur together. Storytelling gives you the chance to differentiate yourself and stand out by highlighting what ...

Not just daily essentials, the household names dubbed ‘Power Brands’ by parent Unilever, helped boost the company’s sales to beat expectations over the past quarter. Shares popped 3% in ...

One writer gave it a try in the Catskills. For road crossings, rail bikes are grouped together into a pedal-powered train that is given the full flashing lights and traffic barrier treatment.Credit ...

The brand hardly had to market its product – they ... purchase products if an influencer promotes them. That’s a lot of power in the hands of people we don’t personally know, but it goes ...

This principle of steady, unseen growth can be seamlessly applied to long-term brand building in marketing, where the most enduring and impactful brands are those that evolve and grow subtly but ...

The tech industry is enamored with nuclear power, but for now it will lean heavily on fossil fuels to power its artificial-intelligence boom.