Accounting for just 10 per cent of global brands, Power Brands might look like a rare breed at first glance. But with a 40 per cent share of worldwide revenues, according to GfK point of sale data ...

Rail-biking uses specially designed vehicles that are pedaled along disused railway lines. It’s easy and fun and uses existing tracks for recreation. One writer gave it a try in the Catskills.

Not just daily essentials, the household names dubbed ‘Power Brands’ by parent Unilever, helped boost the company’s sales to beat expectations over the past quarter. Shares popped 3% in ...

Brand’s power here is in fostering relevance. You can start with an equity study to gain an understanding of what works and what needs to change. After you have the insights to move forward ...

Ever feel like you’re constantly racing to keep up—whether it’s something as simple as a shifting target audience, as daunting as a new tech platform or as disruptive as yet another reorg?

The brand hardly had to market its product – they ... purchase products if an influencer promotes them. That’s a lot of power in the hands of people we don’t personally know, but it goes ...

Save articles for future reference. In a crowded marketplace, it’s easy for brands to blur together. Storytelling gives you the chance to differentiate yourself and stand out by highlighting what ...

We regularly survey Which? members to find out about the showers they own. This feedback means we're well placed to recommend the power shower brands that you should choose when buying a new unit.

British packaged goods manufacturer Reckitt is slimming down its array of products and focusing on what CEO Kris Licht calls “power brands,” in the latest example of a trend taking over the ...

Brands have more than enough staying power and room to grow. Yum! Brands, despite enjoying the warm embrace of institutional backing, seems to be getting a lukewarm reception from some analysts as ...