Ultimately, persuasion boils down to; "Behaviour, emotion and cognition," David explained. "You've got to get them in the mood, that they're going to be receptive; you've got to deliver the ...

Ultimately, persuasion boils down to; "Behaviour, emotion and cognition," David explained. "You've got to get them in the mood, that they're going to be receptive; you've got to deliver the ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Today, two hundred and forty-nine years after her birth, the British novelist Jane Austen is more popular now than she was in her time, as evidenced by the countless theatre, television, and film ...