If you’re exploring the protein powder aisle for the first time — especially to hit those health and fitness goals — the hundreds of tubs and formulas lining grocery shelves can definitely be overwhelming.

However, hitting your high protein goals or even exceeding them shouldn't be harmful for most people, though keep in mind that after they're broken down into those vital amino acids and the energy is expended, excess protein is stored as fat if not used for energy.

Britain’s obsession with protein has hit new heights, according to new data from Tesco. The beloved bag of crisps, which has been the most favoured snack accompaniment to its meal deal for years, was shunted from the top spot in 2024 by a £1.