Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising. It is not a ...
A new Interactive Advertising Bureau (IAB) report reveals that brands increasingly turn to commerce video ads to drive consumer actions. However, this strategy comes with a significant risk of ...
TV buying is becoming more data-driven, even on the linear side. But buyers and sellers are questioning whether audience targeting works on the medium. “’Should TV be bought on an audience basis?’ is ...
In the spring of 1980, six years before Mikhail Gorbachev introduced “glasnost” to the Soviet Union, Modernism gallery brought Russian avant-garde [1910-1930] art to the West Coast of the United ...
Report Defines 'Commerce Video' and Unveils Solutions for Ideal Commerce Video Ad Strategies NEW YORK, Sept. 17, 2024 /PRNewswire/ -- In a landmark study, "Unconnected Commerce: the Disconnect ...