Well, we just launched in Sainsbury's. Who's the disappointment now? Kit.' It ends with: 'P.S. Can I borrow a tenner?' Gammell, 32, is the co-founder of cereal brand Surreal, a protein-packed ...

Three consumers, during an appearance on Channel 5's Supermarket Own Brands: The Big Test Taste, selected honey-flavoured circular cereals from Sainsbury's and Morrisons over those from the food ...