However, not every sonic logo is a hit with consumers. Look at Instagram’s newly launched sonic logo. Created for the end of its reels, it’s safe to say it’s creating a certain “discord ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In a world dominated by visuals, it’s time for brands to reconsider their marketing ...

Music will always have one very obvious advantage over other marketing assets: earlids are not a thing. Music is unavoidable, and therefore the most pervasive. Sure, you’ve got to use it in ...

So what is sonic identity exactly? It's the embodiment of your brand essence in sound. It's the range of auditory cues—sonic logo, music, voiceovers, or sound effects—used consistently across all of ...

It indicates the ability to send an email. Following is a transcript of the video. Narrator: Sonic the Hedgehog famously went through a drastic design change for his first Hollywood film.

Since this is a Sonic review I’ll go fast and cut to the chase: Sonic X Shadow Generations is a fantastic combination of one of the Blue Blur's classics and a new helping of smartly designed ...

We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T's iconic four-note sound logo. And we'll explore what comes next ...

Sega has announced that it'll host the fourth annual Sonic Central presentation tomorrow, giving fans a glimpse into some of what's to come in the Sonic the Hedgehog world. The presentation will ...

Researchers give robots a sense of touch by “listening” to vibrations, allowing them to identify materials, understand shapes and recognize objects just like human hands ...