Tim Casey is a reporter who covers basketball and sports business. Since the Coca-Cola Co. launched Powerade in the late 1980s, the company has marketed the drink to athletes and struck marketing ...

The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look ...

The company has worked with Altius Sports to put together its NIL strategy and is continuing to build out its basketball roster as the season rolls along. Powerade’s latest additions to its ...