The industry certainly wants us to think so: just last month, Gary Pilnick, the CEO of Kellogg’s – who make six of the top ten best-selling cereals in the UK – suggested that “cereal for ...
Cereals giant Kellogg's is to cut the amount of sugar in its three top selling children's cereals by between 20% and 40% by the middle of next year. The lines are Coco Pops, Rice Krispies ...