This half course provides an introduction to product management, focused primarily on improving and scaling existing products at technology companies. It is designed for three types of students: Those ...

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Pick a company that's doing well and you can probably name two to 20 different products or divisions that it is responsible for creating. That's because, as a business grows in revenue and ...

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The business must ensure that no other business is already using their name and logo. Packaging of products is extremely important and can often represent the brand. Packaging must be appropriate ...

When Libby Wadle took the reins of the J.Crew Group back in 2020, one of the first LinkedIn messages the CEO got was from a shopper begging her to bring back the J.Crew catalog. It took four ...