In 2025, TVs will continue focusing innovation around software, which has immediate returns via ad sales compared to new hardware, which can take years to develop and catch on with shoppers. For some, ...

That scans the content you watch to help target ads more effectively. That means the prize here isn't so much the TV business as the SmartCast operating system: as Walmart says, the acquisition ...

With Amazon knitting together e-commerce and streaming ads with increasing potency ... will help bring a scaled, connected TV advertising platform to Walmart Connect. This transaction delivers ...