Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on ...

Looking for a high-paying remote job in marketing for 2025? Here are the 10 highest-paying remote jobs within the content ...

Custom content marketing is about creating special content for your current customers to keep them interested and provide them with value. Traditional content marketing tries to attract new people, ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Q&A content format helps brands engage directly with their audience by answering their questions. It is a versatile tool that can be used in various formats like FAQs, expert interviews, and tech ...

The intersection of storytelling and marketing was further established in 1996 when Microsoft co-founder Bill Gates wrote an essay entitled "Content is King" theorizing about the potential of the ...

“The marketing content mix for pharma is evolving and pharma marketers are eager to find ways to produce more content, quickly, while reducing inefficiencies and generating savings,” explains ...