Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

Keratin treatments are game-changers in the hair care arena, known for turning frizzy, untamed hair into sleek, shiny locks.

Do keratin supplements work to improve your nails, skin, and hair? A dietitian put them to the test for 30 days to find out.

dandruff and hair straightening treatments. Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening ...

Nicole Kidman used the Virtue Healing Hair Oil for her Golden Globes ponytail. Shop the hair treatment for glossy, frizz-free ...